2nd E-Mas International Conference

2nd E-Mas International Conference
Moving to the future 4.0
Concepts and Technologies for the Transformation of the Mexican Industrial Sector
Tecnológico de Monterrey Guadalajara
20th - 21st February 2020


2nd E-Mas International Conference: Moving to the future 4.0

We are pleased to cordially invite you to our conference “Moving to the Future 4.0 – Concepts and Technologies for the Transformation of the Mexican Industrial Sector” organized by the Institute for Industrial Management at RWTH Aachen University (FIR), the Ministry of Economic Development of the Government of the State of Jalisco, the MTM Association and the Instituto Tecnológico y de Estudios Superiores de Monterrey, in cooperation with the WBA Aachener Werkzeugbau Akademie, the Lean Enterprise Institute, the GermanMexican Chamber of Industry and Commerce (CAMEXA), PEM Motion and KIT Hub and Ditrats.

The second international E-Mas conference will address important topics on the transition to Industrie 4.0, as well as concepts and technologies necessary for this transformation in the Mexican industrial sector.
During the two days of the conference there will be keynotes, contributions and workshops that will enrich the participants with knowledge about the future 4.0 seen from a technological, organizational and human perspective.

Current trends will be presented, among them electro-mobility, leadership and the development of competences necessary for transformation to the Industrie 4.0, as well as emerging concepts and ideas that mark the current conversation, such as smart logistics and the creation of digital ecosystems. Furthermore, the discussion panel between members of the Mexican Government, Information Technology Companies and Automotive Industry Companies, will provide the different visions and key aspects of the development of Industry 4.0 in Mexico. 

Following the E-Mas philosophy, in which networking opportunities play a leading role, we offer various spaces and platforms during the conference, dedicated exclusively to provide you the possibility to exchange ideas and to find new cooperation opportunities. Our program includes a dinner in the “pueblo mágico” of Tequila, accompanied by cocktails, three-course dinner and other surprises we are preparing for you.

We look forward to welcoming you in Jalisco!

February 20-21, 2020

Tecnológico de Monterrey Guadalajara

Av. General Ramón Corona #2514. Col. Nuevo México, CP 45138. Zapopan, Jal. México

Register now

Limited capacity.
3,500.00 MXN (Special price until 24.01.2020)
4,200.00 MXN (Special price until 06.02.2019)
4,900.00 MXN (Regular price)
All prices include VAT


In cooperation with:

Promoted by:

Administered by:


In the following you will find the structure of the conference program.
An updated version of the program will be made available to you shortly.
Below you will find a list of confirmed speakers for the conference.

Day 1 — 20th February 2020
10:00 - 10:30
10:30 - 11:00
11:00 - 13:00
6 Keynotes
13:00 - 14:00
Networking Lunch
14:00 - 16:00

5 workshops conducted by the E-Mas consortium partners
16:00 - 16:20
16:20 - 17:00
2 Keynotes
17:00 - 18:00
Discussion Panel
18:00 - 18:30
Summary of the day
19:30 - 24:00
Networking Dinner
Day 2 — 21st February 2020
9:00 - 9:30
9:30 - 10:30
3 Keynotes
10:30 - 10:50
10:50 - 12:30
3 parallel sessions

4 presentations of 25 minutes each                                    
12:30 - 13:30
Discussion Panel
13:30 - 14:30
Networking Lunch

Wrap-up and Farewell
2 parallel Company visits


The presentations marked with “(Sp)” at the end, will be held in spanisch.


Control Organizacional —

"Human Resources towards Automation and Digitization" (Sp)


Head of Plant Industrial Engineering​—
Continental Aguascalientes

"Automation and Industrial 4.0 in Manufacturing" (Sp)

Germán Bonilla Bermúdez

Innovation & Technology Management —

"Route to the implementation of Industry 4.0 in Mexico: Results of implementation projects and best practices" (Sp)

Santiago Campos Herrera

Business Development —
Robert Bosch México S.A. de C.V.

"IoT & Blockchain shaping digital transformation worldwide"

Eloí Carranza

Head Industrial Engineering —
Continental Automotive Systems

"Skills for I4.0 a challenge for Mexico." (Sp)

Dr. Gerd Conrads

Senior Trainer —
Lean Enterprise Institute GmbH

Workshop: "Learning and using Lean methods on the shopfloor"

Cortés Rello

Tecnológico de Monterrey Región Occidente

"Impact of artificial intelligence on business and society." (Sp)

Fernandez, Phd.


"Smart Production" (Sp)

Miguel Angel Garcia Trujillo

Director General —

"Agile Digital Transformation in the Time of Industry 4.0" (Sp)

Prof. Dr. Peter Kuhlang

Managing Director—

"Digitization in Design and Production - where do the (times and ergonomics) data come from?"

Christoph Lienemann​

Managing Director—
PEM Motion North America​

"Creating an Ecosystem for Future Mobility Production​"

Andreas Müller

Director adjunto—
Cámara México-Alemana de Comercio e Industria (CAMEXA)

"Dual education and specialization for the digital age" (Sp)


Coordinadora de soporte técnico división Factory Automation—
Pepperl+Fuchs Mexico

"Smart Factory 4.0 solutions for factory automation" (Sp)


Director General de atracción de inversión —
Secretaria de Desarrollo Económico del Estado de Jalisco

"Jalisco destination for EV investment attraction" (Sp)

Dr. Alberto


"Industry 4.0 - Is it better to wait?" (Sp)


Regional Head of BMW¡ / E-Mobility —
BMW Group Latin America

"Connecting the
dots - Mobility innovations are changing our lifestyles"

Ernesto ​Sanchez Proal

Secretario —
Secretaria de Desarrollo Economico del Estado de Jalisco

"The Energy Plan of the State of Jalisco" (Sp)

Roman Senderek

E-Mas Program Coordinator & Head of Research Group New Work —
Institute for Industrial Management at RWTH Aachen University (FIR)

"Competency Development 4.0 – Preparing today the employees for the digitized work environment" (Sp)

Prof. Dr. Volker Stich

Managing Director—
Institute for Industrial Management at RWTH Aachen University (FIR)

"The Digital Transformation – Challenges and Opportunities for German and Mexican Companies"

Dr. Ricardo Swain

Escuela de Ingeniería y Ciencias de la Región Occidente Tecnológico de Monterrey

"Welcome remarks" (Sp)

Miguel Angel
Vera Avila

Industrial engineering —
Seat Systems
Daimler BU​

"Reduction of standard time and modification of workload by application of MTM" (Sp)


Group Leader Department Business Development—
Laboratory for Machine Tools ans Production Engineering (WZL) of RWTH Aachen University​

Workshop: "Tool shop 4.0 — Digitization as the key of success? "

More speakers will be announced soon


A detailed description of each workshop will be available shortly.

Leadership 4.0 for the digital transformation

Roman Senderek
E-Mas Program Coordinator & Head of Research Group New Work —
Institute for Industrial Management at RWTH Aachen University (FIR)

Work Design with MTM -
today and in the future

Prof. Dr. Peter Kuhlang
Managing Director —

Learning and using Lean methods on the shopfloor

Dr. Gerd Conrads
Senior Trainer —
Lean Enterprise Institute GmbH

Tool shop 4.0 - Digitization as the key of success?

Jan Wiese
Group Leader Department Business Development —
Laboratoy for Machine Tools and Production Engineering (WZL) of RWTH Aachen University

Mobility Innovation in Mexico

Christoph Lienemann
Managing Director —
PEM Motion North America

Networking Dinner

Thursday, February 20th, 2020

Come with us to Tequila!

Take this opportunity to expand your network and enrich your knowledge by exchanging ideas in a unique environment.
Enjoy a fabulous Networking dinner accompanied by food, cocktails and music in the traditional hacienda of Casa Sauza.

Not to be missed!

Company Visit

Friday, February 21st, 2020

Extend your knowledge!​

Use this opportunity to get to know the Continental Automotive Systems plant in Guadalajara and live the experience in a 4.0 environment. Learn how renowned companies use new concepts and technologies to make their work easier every day. On this occasion you can enjoy a tour of the Continental plant and see what you have learned in the last two days from a practical perspective.
car driving on mountain road - low angle with natural motion blur, focus on wheel

What is E-Mas?

E-Mas is a training program for the production management in the Mexican automotive industry. The consortium is composed of four entities; Institute for Industrial Management at RWTH Aachen University (FIR), MTM Association, Aachener Werkzeugbau Akademie (WBA) and Lean Enterprise Institute (LEI). The program contains four highly relevant topics for the production management:
  • Effective and efficient work design enhancing employees’ learning processes (FIR),
  • Innovative human-oriented productivity management (MTM),
  • Modern tool and die manufacture management (WBA),
  • Industrie 4.0 Lean-methods (LEI),
The courses are offered according to didactic and pedagogical aspects in form of a blended-learning concept, i. e. modern, digitally supported forms of teaching and learning are combined with classical analog and face-to-face courses.

We look forward to welcoming you!

If you have any questions, please do not hesitate to contact us.